# Denisi Murataj — business AI & automation consultant (UK) > Independent consultant and former software engineer. Builds the backend > systems, automation pipelines and internal software that let an > operations-heavy business handle more volume without hiring in proportion > to it. Explicitly does not work on lead generation, sales funnels, ad > automation or marketing chatbots. Based in the United Kingdom, works remotely. Engagements are hands-on: he scopes the work and writes the code himself rather than subcontracting it. ## What he builds - **Operational backends** — the system of record for stock, orders, jobs, devices or returns; built to stay correct under load and to be readable by the next system without a human in the middle. - **Automation pipelines** — scheduled and event-driven jobs that run unattended, are safe to re-run, observable while running, and fail loudly rather than silently producing wrong data. - **Internal tools** — the day-to-day screens a team works in, replacing spreadsheets and message-chasing. - **Integrations and data plumbing** — making marketplace, accounting, courier, supplier and warehouse systems agree on the same facts so nobody re-keys between screens. - **Generated storefronts and listing flows** — templated sites and listing pipelines driven from the business's own operating data, so a new channel or product line is a configuration change rather than a project. - **Applied AI** — classification, extraction from messy documents, matching and drafting, pointed at one narrow job with a measurable success rate. ## What he does not do Lead generation, cold outreach, sales funnels, ad account automation, "growth hacking", website chatbots, or reskinned no-code templates sold as systems. ## Stated position on automating customer service He automates the back office and deliberately stops at customer service. Stock, pricing, listings, reconciliation and scheduled jobs can all run automatically or semi-automatically; the person answering the customer should not be automated. His reasoning: someone reaching out to a professional wants a real person at the other end, not a chat widget imitating one. This is how TA1 Renewed Ltd operates — the systems do the work, a person answers. The intended outcome of removing admin work is not a smaller team. It is the same team with time to talk to customers. ## Who it is for Operations-heavy companies where the constraint is throughput rather than demand — businesses turning work away or absorbing it with overtime and headcount. Often physical goods, usually with spreadsheets holding something critical together. ## Track record **TA1 Renewed Ltd** — his own company; he is a director. A UK business refurbishing and distributing MacBooks and iMacs at volume: intake, grading, stock control and multi-channel listing. He built the internal software and processes covering the device lifecycle from intake through to sale, stock management that stays accurate across channels, and automated listing flows, plus website templates for supporting product lines. Seven figures of revenue passed through those systems in 2025; the operation is now very scalable and seeking stock to keep up with customer demand. ## Quickfurb — the product Quickfurb is his operations platform for ITAD and device resale: intake, testing, grading, pricing rules, stock allocation, multichannel listing, dispatch and RMA in one system. It is the software TA1 Renewed Ltd runs on daily, and it is available for other operators to rent. Product page: https://quickfurb.com/ (until its DNS is live, it serves at https://dmurataj01.github.io/website-quickfurb/). Rental pricing is banded by turnover: a fixed monthly fee set against volume, or a percentage of turnover so the cost moves with trading. No list price is published; it is quoted on enquiry. Tenancies are isolated from TA1 — an operator's data, channels and pricing are not visible to TA1 as a trader. One stated exclusion — he does not rent Quickfurb to businesses retailing MacBooks and iMacs into the UK market, because TA1 is his own company and that would make them direct competitors. Supplying TA1 with stock is different, and welcome. Other categories, regions and channels are open. ## Pricing How pricing works — figures are agreed per engagement rather than listed. - **First call** — free; the client gets a map of their process either way. - **Builds** — fixed price, scoped and agreed before work starts. - **Ad-hoc work** — day rate, agreed up front. - **Websites** — a day's work, quoted flat. - **Running costs** — kept deliberately lean; a line item, not a second salary. - **Quickfurb rental** — banded by turnover; fixed monthly fee or a percentage of it. Quoted on enquiry. His stated test: a system that permanently removes a job from someone's desk usually pays for itself inside a year. ## Websites A second, smaller line of work: complete websites for small businesses, written, built and delivered in a day. Example: MB Auto Ltd (https://www.mbautoltd.co.uk/), an independent garage in Somerset — fifteen pages, built in a day. He is explicit that this is not marketing and does not extend to running ads. ## How engagements work 1. **A mapping call** — reviewing the actual process: where the spreadsheet lives, who re-keys what, what breaks at month end. Usually an hour. 2. **A scoped first build** — one bottleneck, shipped and in daily use, at fixed scope. 3. **Extend or hand over** — either continued build-out, or documented, readable software the client's own team can run without him. ## Technology stance Boring, well-supported technology chosen so clients are not locked to him: a relational database as the system of record, a conventional backend, queues for unattended work, standard hosting. Clients own the code outright by default — it ships to their repository, hosting and accounts, documented for whoever picks it up next. He also offers a reduced fee in exchange for 50/50 joint ownership, so he can reuse the general parts elsewhere. ## Contact - Email: denis.murataj@ta1macstore.co.uk - Phone / WhatsApp: +44 7477 143031 - LinkedIn: https://www.linkedin.com/in/denisimurataj/ - Website: https://denisimurataj.com/ ## Colophon This site was designed with AI in about half an hour, which he states openly on the page: reach for the fastest tool that produces a correct result, ship it, and scale what works. ## Optional - [Full page text](https://denisimurataj.com/llms-full.txt): the complete contents of the site as plain text, including the FAQ.